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  • Writer's pictureEd Ehlers

What's in a Logo?

Updated: Feb 20, 2022

We wanted to capture the both the complexity and yes, the simplicity of resource recovery (more on this dichotomy in a future post.) A lot harder done than said. Here is the meaning behind the Resource Recovery Project logo.

The font depicts the notion that this is a work in progress, it is a project. Think about manila

folders before computers, often labeled with typewriter created stickers.

The circle evokes both an all-encompassing and a circular process. Resource Recovery embodies not only recycling but also refusal, reduction, reusing, and rehoming. It also encourages cradle-to-cradle sustainable living.

The colors within the circle suggest a stylized depiction of the earth, the only one we have and the reason to responsibly recover resources.

The spiral is a Triskele, a Celtic symbol dating back thousands of years. Although simple in design, it is complex in meaning. The meanings embodied here are positive action or motion, creation-protection-destruction, and land-sea-air.

The solution to pollution is not one project or one idea. The solutions will be as different as all the materials we use in our daily lives. But there is something simple we can all do: Regard the materials we tend to discard not as trash but as resources; resources that have value. Not easy, but simple.

Let us know what you think of our logo.

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